Renowned candid wedding photographer and creative director at rithu weddings. In his early career he started as a print creative. As digital technology emerged in photo capturing , a new opportunity for photo book designers came up. As an early bird in digital photo book designing, he came through many stages evolving and finding a path of his own. Adapting more to the creative photo book world the designer turned candid photographer. With candid photos of unique identity and with creative pages genuine to candid photos, a brand evolved – Rithu. As creative head at rithu everyday is a challenge, that brings result in creativity.